If you have a restaurant that sells alcohol, happy hour is an important time. This is when select drinks are more affordable, which attracts a lot of customers. To better your restaurant's happy hour even more, consider the following tips:
Create a Theme
Happy hour should be a festive time when your restaurant creates a unique vibe for customers. This will get them in the mood and more willing to indulge in your cocktails and other alcoholic beverages. The best way to create a festive atmosphere is to give your happy hour a theme.
Think about something that will stand out from other restaurants in the area. It could be a beach party theme or even something horror-related. You want to choose a theme that really immerses customers in this special drink window. They'll enjoy their time and possibly tell their friends about the unique atmosphere your restaurant created.
Offer Variety on Specials
To really set your restaurant's happy hour apart from others in the area, you need to offer a lot of variety on your drink specials. You want people to get specials that they can't get anywhere else. This tactic has been effective for many restaurants and bars around the world.
Include specials on a bit of everything, including specialty cocktails, draft beer, shots, and wine. Just make sure the deals you offer work perfectly for your budget. You wouldn't want to waste money every time happy hour comes around, after all.
More and more people today are using the internet to learn about deals and specials from restaurants. Your restaurant needs to take this opportunity to promote your happy hour online. There are plenty of ways you can do this today and not have to spend a lot of money.
For example, you can create happy hour event pages on various social media platforms. People can check out these pages and learn more about what your happy hour offers. Taking to social media also lets you gauge feedback from previous consumers. You can see how their happy hour experience was and learn from any mistakes that occurred.
No matter what type of restaurant you have, it's important to put a lot of emphasis on happy hour, if alcohol is served. There are many ways you can enhance this aspect of your restaurant -- just think about long-term results and doing what works best for your customer base and particular budget. For more information, contact companies like Vito's in the Valley.